Brand-led content that earns — attention, trust and pipeline.
Social Media Optimization for US, UK and Canadian founders and brands who want to be known, trusted and recommended in their category. Strategy, content, voice and growth — built for the platforms where your buyers actually pay attention. Starting at $400/mo.
+412%
Avg engagement
+8x
Inbound DMs
60 days
Visible momentum
Free Strategy + Audit
Get a Free SEO Analysis
Pay for Performance SEO
Performance-aligned SMO from $300/mo. Milestone bonuses on follower growth and inbound DM targets. Direct contact — no agency middleman.
What you get
A complete, done-for-you growth system.
Brand Positioning
Sharpen your voice, point of view and narrative for US/UK/CA audiences.
Content Strategy
Platform-specific content pillars, hooks and formats mapped to business goals.
Done-For-You Posts
Written posts, carousels and visual direction — ready to publish, in your voice.
Founder Ghostwriting
LinkedIn and X ghostwriting that builds inbound demand for founders and execs.
Engagement Playbook
Comment strategy, DM funnel and community-building cadence that converts.
Analytics + Growth
Monthly reporting on reach, engagement, follower growth and inbound leads.
Why US, UK & Canadian founders choose this SMO service
Social-first buying behaviour in the US, UK and Canada has flipped the funnel. 71% of B2B buyers now research founders on LinkedIn before booking a demo. 58% of DTC buyers in these markets discover brands on Instagram or TikTok before they ever see a paid ad. If you're not visible on the 2–3 platforms where your buyers live, you're invisible. Most US/UK/CA social agencies charge $2,000–$5,000/mo for the same scope I deliver from $400/mo — and still produce generic 'engagement bait' that never moves pipeline. My SMO service is voice-first, founder-friendly, and built around the 4–5 content pillars that earn trust in your category.
Watch
See exactly how it works.
My process
A repeatable system, not guesswork.
Position
Define voice, audience, POV and 4–5 content pillars you'll be known for in US/UK/CA.
Build System
Set up content calendar, templates, visual system and posting cadence.
Publish & Engage
Ship posts weekly. Engage in DMs and comments. Build community deliberately.
Scale Authority
Compound reach with collabs, podcasts, repurposing and inbound nurture.
Why hire me
1,200+ projects. 10+ years. One accountable consultant.
1,200+ projects — including 200+ founder-branding programs
10+ years building brand-led growth on LinkedIn, IG, X, YouTube
Founder-friendly — I write in your voice, not corporate fluff
Direct collaboration — no junior content team
Affordable starter from $400/mo + 10% off for new brands
Every post tied to brand awareness OR pipeline — never random
“Inbound DMs went from a trickle to 8–12 qualified leads a week. My LinkedIn is now my #1 sales channel — across US and UK clients — and I barely spend an hour a week on it.”
B2B Founder
Consulting · UK
Affordable Packages — Direct from the Consultant
Honest pricing. No middleman. No loopholes.
US/UK/CA social agencies charge $2,000–$5,000/mo because they assign junior content writers and add a thick management layer on top. Direct with me, you get senior strategy + ghostwriting in your actual voice — at $300–$550/mo. No middleman, no generic engagement bait, no surprises.
Founder Voice
LinkedIn or X · new founder brands.
$300/mo
- 1 platform managed
- 8 posts/mo (ghostwritten)
- Engagement strategy
- Monthly strategy call
- 10% off for new brands
Brand Growth
Most US/UK/CA brands start here.
$550/mo
- 2 platforms managed
- 16 posts/mo (text + visual)
- Content + engagement playbook
- Inbound DM funnel
- Bi-weekly strategy
- Performance bonuses
Authority
Build category leadership in US/UK/CA.
From $1,499/mo
- 3+ platforms
- Founder + brand accounts
- Podcast/collab outreach
- Repurposing system
- Weekly strategy call
Explore more services
Pair this with compounding wins.
SEO Services
Pair brand-led social with SEO — 10 keywords from $250/mo.
Read moreAI SEO (GEO / AEO)
Get cited inside ChatGPT, Perplexity & Gemini when buyers ask about your category.
Read morePPC Advertising
Amplify warm social audiences with profitable Meta + Google paid.
Read moreFrom the blog
How to Scale a Shopify Store in the USA — 2026 Playbook
Read the guideFAQ
Questions, answered honestly.
What's the difference between SMM and SMO?+
SMM (Social Media Marketing) usually means paid ads. SMO is organic — building brand, voice, audience and engagement that compounds for US/UK/CA buyers without ad spend.
Which platforms do you cover?+
LinkedIn, Instagram, X (Twitter), YouTube, TikTok and Threads. I recommend the 2–3 platforms where your USA/UK/Canada buyers actually buy — not spreading thin.
Do you create the content?+
Yes. Content strategy, copywriting, visual direction and posting cadence — done for you, in your voice.
Do you ghostwrite for founders?+
Yes. Founder-led personal branding on LinkedIn and X is one of the highest-ROI plays I run for US/UK/CA founders.
How long until I see growth?+
Engagement lifts in 30 days. Real follower + inbound DM growth typically lands in 60–90 days.
Ready to build the brand US, UK & CA buyers come looking for?
Free 30-minute audit. No pitch deck — just a clear-eyed look at where your funnel is leaking and what to fix first. I serve clients across the USA, UK, Canada and Australia.