Case Studies
A snapshot of how I’ve helped brands across SaaS, ecommerce, fintech and local services compound revenue through performance marketing and SEO.
Rebuilt a leaking Shopify funnel: product-page SEO, technical fixes, and a Google + Meta retargeting structure that finally made paid profitable at scale.
+418%
Blended ROAS
-62%
CAC
3.1x
Organic sessions
Replaced a vanity-traffic SEO program with a bottom-funnel keyword strategy and conversion-first landing pages that ranked AND converted.
4x
MQLs / quarter
+127
Top-3 keywords
-38%
Cost per demo
Built an AI SEO (GEO/AEO) playbook that earned the brand citations across ChatGPT, Perplexity and Gemini — driving a measurable lift in branded demo requests.
2,340
AI citations
2x
Branded demos
60d
Time to results
Optimised 14 Google Business Profiles, reset review velocity, and built a local landing-page system that owns the map pack in every target city.
#1
Map pack in 12/14 cities
+285%
Direction requests
+190%
Call volume
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